NEW BALANCE
GREY DAYS
New Balance announces its multi-week celebration of Grey in May spotlighting the new and classic expressions of the brand’s enduring legacy in its signature color. In service of building a superior running shoe in the 1980s, New Balance introduced the color Grey intentionally, a choice made with the same level of consideration as any performance feature.
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GREY DAYS 2024 - SOCIAL CHALLENGE
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NEW BALANCE
OKQ
ONE DAY SHOOT IN LONDON - SINGLE CAMERA. I WORKED DIRECTLY WITH SOSA TO ENGAGE WITH THE PUBLIC, CAPTURING GENUINE REACTIONS AND ENTERTAINING CLIPS. IT WAS A CRAZY SUNNY DAY SO WE REALLY HAD TO PICK AND CHOOSE OUR LOCATIONS CAREFULLY, AND WORKING AROUND THE LONDON GENERAL PUBLIC ISN’T EASY AT THE BEST OF TIMES. I ALSO EDITED THE PIECE AS PART OF THE PACKAGE.